RV Maker Crushes Earnings Views As Coronavirus Pandemic Fuels First-Time Buyers
Peak summer travel months fueled sales. And Thor expects the trend to continue. Its order backlog hit a record $5.74 billion, a 186.4% year-over-year jump.
In a call with investors, Thor Industries said recent surveys and dealer feedback show “first-time buyers represented more than 50% of recent new RV purchases.”
Thor said recent focus on improving the camping experience bodes well for the industry.